LingLang Lunch (10/24/2018): Kyuwon Moon

Kyuwon Moon received Ph.D. in linguistics from Stanford and is currently an independent scholar. She is interested in the effect of social factors on linguistic variation and specifically prosodic variation. For more information, her website is here.


Feminine voice in workplace: phonetic variation in Seoul women’s speech

This talk explores the role of “feminine voice” in workplace, in contrast to speech in non-work-related settings. While young women’s sweet, friendly voice has always been valued in service industry, it is even more salient in the post-Fordist market of South Korea, where customers are kings. Young female professionals use their polite voices and feminine charms known as aegyo—a term for a manipulated cute and pleasing attitude—as linguistic commodities and construct a “compliant and professional” persona to balance professionalism and femininity.

Based on the data collected from fieldwork in a call center in Seoul, South Korea, I examine the use of two prominent phonetic variables—raising of (o) and LHL% (rising-falling tone in Intonation Phrase final position)—by young female consultants. The acoustic and experimental analysis focus on the stylistic use of these variables on Intonation Phrase (IP) final position, a focal site of prosodic/grammatical structure and pragmatic meaning in Seoul Korean. This talk thus reveals social meanings of phonetic properties of variables, and argues for the necessity of investigating a prominent language-specific site of variation.